NIKE Kobe X • Brand Lettering
We were commissioned by NIKE to create the "X" logo & branding lettering for the 10th edition of the iconic Kobe shoe. We got thrilled by the evocative tag lines to work on – oozing with power, confidence, strength, darkness & masculinity. In that perspective, for this project we wanted to create something sculptural & minimalist, bringing the type to life through space & breaking the rigidity of a flat pattern by adding an architectural feel to it. We came up with the idea of modular type, playing with angle views to bring up some interesting light & shadow contrasts. We imagined our type composed of a construction of multiple layers stacked, with lines following the natural geometry of each letter & arranged in a graphic dimensional composition.